Projects
Integrity Conflict Solutions
London - England
Appointing a marketing agency can be a daunting task that requires significant trust, especially when launching a new business.
Two accomplished Co-founders and colleagues of over 20 years, Helen Grimberg and Madeleine Kelly, trusted us with the brand development, content strategy, and launch execution for their new venture: Integrity Conflict Solutions.
What we delivered
- Analysis
- Campaign Management
- Design & Animation
- Digital Marketing
- Events
- Outsourced Marketing
- PPC
- PR
- Strategy
- Website Development
The Task
Raising the profile of a new brand is challenging, and content plays a central role in that strategy. In a complex industry, content is vital for communicating a Unique Selling Proposition (USP).
Integrity serves large companies to resolve corporate conflicts—whether in the boardroom, between businesses, or among team members. They help break conflict cycles to make teams more productive.
We were appointed before the official launch to:
- Collaborate on a brand identity that reflected the founders’ vision.
- Conduct audience research.
- Create a 12-month activity plan covering the launch and beyond.
- Establish business social pages and individual LinkedIn accounts.
- Support website creation (with Agnikii Digital), ensuring it was SEO-optimised and written with the correct brand tone.
Our Approach
Since the target audience consists of senior-level professionals, the work had to be highly resonant and professional.
Brand & Strategy
We developed the visual identity based on competitor analysis. This included:
- Photography direction.
- Tone of voice and image guidelines.
- A brand story to guide all future communications.
- A 12-month plan including recommendations for events, webinars, and networking.
Content & Social Media
We recognised that LinkedIn would be the “workhorse” for the business. Because the founders have extensive backgrounds in corporate law and large professional networks, we focused on:
- Thought Leadership: Crafting SEO-optimised articles to get the venture noticed by peers and generate early leads.
- Account Management: Managing social accounts to drive engagement and grow relevant connections.
- Case Studies: Showcasing the founders’ experience in conflict resolution to create long-term resources for the business.
Conclusion
Our approach was highly targeted, testing our knowledge of various channels to ensure Integrity Conflict Solutions had everything necessary to succeed from the very start.
