We’re excited to be supporting Glasgow-based VITA with their B2B marketing—and things are already in full swing. VITA, a specialist VAT and Indirect Tax Advisory firm supporting sectors like property, global trade, finance, and not-for-profits. Their expert team helps clients navigate the complex tax landscape with clarity and confidence.
VITA have brought us on board to help sharpen their brand, boost their digital presence, and ensure their marketing reflects the top-tier VAT and tax advice they deliver – all with a focus on driving lead generation and strengthening client retention.
We’ve kicked things off with a full website technical and user experience audit. The goal? A new site that’s unmistakably VITA: approachable, polished, and genuinely useful to their clients—without losing anyone in a maze of tax terminology.
Next up: strategy. We’re building out a robust marketing plan using our go-to SOSTAC framework, giving VITA a clear, practical roadmap for reaching the right people, in the right way, with the right message. No fluff—just clever, considered marketing that gets results.
We’re also getting stuck into a campaign on the Carbon Border Adjustment Mechanism (CBAM). It might not roll off the tongue, but we’re here to make it click—through clear content, eye-catching social, and expert commentary from VITA’s Craig Stobo, who’s stepping into the spotlight as their go-to voice on all things CBAM. For those unfamiliar, CBAM is a new EU and UK regulation designed to put a carbon price on imports of certain goods, helping prevent ‘carbon leakage’ and level the playing field for businesses committed to lower emissions.
To tie it all together, our design team is working up fresh creative—think slick social graphics and smart email banners—to keep everything looking sharp and on-brand.
This isn’t a case of ‘business as usual’. VITA have brought us in to challenge the norm, raise the bar, and bring a bit of energy to a space that doesn’t always shout the loudest.
And as Craig Stobo, VITA’s Indirect Tax Partner, specialising in CBAM, puts it:
“Working together with Flourish means we’ll be able to reach new heights—sharing our expertise and making an even bigger impact for our clients. Watch this space!”
We’re proud to be working with VITA—and we’re just getting started.
