Projects
Kabaddi World Cup
West Midlands, England
Kabaddi, a thrilling contact sport with deep roots in South Asia, is rapidly gaining international recognition.
The Paddy Power Kabaddi World Cup 2025 was a pivotal opportunity to showcase the sport on a global stage. Team Flourish played a central role in driving awareness, managing stakeholder collaboration, and delivering a cohesive marketing strategy that brought the event to life.
What we delivered
- Campaign Management
- Content
- Customer Relationship
- Management
- Digital Marketing
- Events
- Marketing Communications
- PPC
- PR
- Project Management
- SEO
- Social Media
- Strategy
- Website Development
The Task
Team Flourish was tasked with designing and delivering the marketing, digital, and stakeholder strategy.
As project manager and liaison, we coordinated multiple stakeholders, including four local councils (Wolverhampton, Coventry, Walsall, and Birmingham), sponsors Paddy Power and Sporting Equals, Wolverhampton University, governing bodies, and international teams from India, Hong Kong, the US, and Scotland, along with media and broadcast partners. This collaboration was key to the project’s success.
A major goal was to raise the profile of Kabaddi in the UK, aiming to integrate it into the global sports calendar and work toward inclusion in future Commonwealth and Olympic Games.
Our first milestone was creating a comprehensive marketing and partnership strategy in Summer 2024, a critical document for securing sponsors and partners. From Autumn 2024, the team focused on delivery, ramping up efforts in January 2025 as the event approached.
With so many organisations involved, success relied on seamless collaboration. Our role was to act as the central point of contact, ensuring smooth communication and coordination. We managed the creation, distribution, and posting of digital content, PR, and assets across all platforms while supporting stakeholder and partner marketing efforts.
It was a true team effort, and Team Flourish was proud to contribute to its success.
Our Approach
As the official marketing partner, we worked closely with stakeholders to maintain alignment and momentum throughout the campaign. From brand development to digital delivery, our team ensured the tournament ran smoothly.
The Result
The team’s effort behind the campaign achieved remarkable global reach and visibility for Kabaddi.
