Projects
BLM Clarity
Manchester - England
In the pandemic, trends just got faster. Meetings went virtual overnight with Zoom or Teams; supermarket shopping moved online at a breakneck speed. The whole world sped up. Including at Flourish Towers.
And it wasn’t just the newer industries and professions that saw this technological revolution. The legal sector felt it too as did our friends at BLM.
What we delivered
- Branding
- Campaign Management
- Digital Marketing
- Marketing Communications
- Outsourced Marketing
- Project Management
Our Approach
BLM asked Flourish to support the launch of BLM Clarity, a flexible account-managed legal subscription plan that gives its clients access to lawyers at their fingertips. TheBusinessDesk.com called it a “Netflix-style offer [that] seeks to disrupt the legal sector.”
The service plan means clients can control their budget but get the expertise they want and when they want it too. Clients can roll forward unused time or buy more time if they need it.
Steve Kuncewicz, Partner at BLM, said, “We’ve seen so many other areas of business in areas of life go subscription.” He described the service in a handy nutshell: “what we’re looking to do is to make it easy to get access to legal support.”
Our Solution
We worked closely with our friends in the in-house PR and marketing team for the launch.
Together, we delivered an integrated marketing campaign to launch the service, targeting first the internal teams who would be vital for cross-selling the new service as well as both new and existing clients. We segmented the audience to ensure the campaign had a razor-sharp focus to give BLM that handy competitive advantage they wanted.
We worked seamlessly together to deliver a compelling campaign to put BLM at the front of the legal pack in its ever-so-competitive market.
We also produced a short, animated video that set out the benefits of the subscription model for the target audiences – the in-depth customer avatars we created at the start helped us conjure up some super relevant messaging.
We also put together a persuasive sales explainer for the new service as well as oodles of lovely web and e-comms copy and a crystal clear infographic to show how a client could onboard Clarity.
