Projects
East Renfrewshire, Culture and Leisure
East Renfrewshire - Scotland
Fitness For Everyone To Feel Good In East Renfrewshire
East Renfrewshire Culture and Leisure is a charity that exists to encourage people in East Renfrewshire be more active, with a vast range of high-quality facilities and fitness opportunities.
What we delivered
- Branding
- Campaign Management
- Design & Animation
- Digital Marketing
- Social Media
Our Approach
With four local sports centres, unlimited swimming and over 70 classes per week, covering all abilities, the charity was eager to commission creative assets to promote and increase their inclusive fitness memberships to a new audience during that key “New Year New Me” period, with fresh, inspiring collateral to promote and showcase their contemporary facilities and app.
With such a strong membership offer, competitively priced, it was important to develop a stand-out creative route to highlight the gym’s wellbeing approach and fitness offer as being for real people from all sections of the community. With a raft of competitors, we suggested positioning between budget and luxury competitors, for customers who want quality facilities but not have to over-pay for them – thereby negating the ‘feel good’ factor!
The Solution
Working to uncover the data behind gym memberships in East Renfrewshire, and understanding the growing appeal of wearable fitness technology, which we highlighted in the campaign, we featured an accessible first step to fitness, of free tours, to encourage people on their journey to wellbeing. FIND YOUR FEEL GOOD was born! With all collateral designed to appeal to a broad demographic.
From social media asset templates that can easily be updated by the client, digital ads and pop-ups for venues, from posters, leaflets and banners, messaging had to be direct and concise with focus on the brand headline and the ‘join now!’ call to action. Emphasising the free, personal element of the programme, no joining fee and financial accessibility of the membership, with stand-out creative, Flourish was successful in helping East Renfrewshire Culture and Leisure increase its membership.
