Projects
Nanosonics
Glasgow, EMEA, USA
Flourish acted as Nanosonics’ outsourced marketing team, giving them flexible expertise to support growth across EMEA and the US.
Nanosonics, a global leader in infection prevention, needed stronger marketing support as they expanded into new markets.
What we delivered
- Analysis
- Branding
- Campaign Management
- Content
- Design & Animation
- Digital Marketing
- Events
- Marketing Communications
- Outsourced Marketing
- PPC
- Project Management
- SEO
- Social Media
- Strategy
The Task
With a small internal team, they required specialist expertise without increasing headcount.
Flourish stepped in as their fully outsourced marketing team for EMEA, delivering end-to-end support across channels and campaigns. Our partnership later grew to include their US team, where we supported creative development and digital performance.
Their requirements included:
- Strategic leadership to oversee multi-market campaigns
- Scalable solutions for campaign development
- Seamless collaboration with global stakeholders
- Regulatory-compliant content that remained agile
- Clear performance insights across multiple channels
Operating within the highly regulated medical sector added an extra layer of complexity, requiring precision and compliance at every stage.
To address these challenges, Flourish embedded a dedicated five-person team into Nanosonics’ marketing function. Acting as an extension of their internal team, we combined day-to-day execution with strategic leadership, supported by a network of specialists when needed. This flexible approach ensured Nanosonics had access to the right expertise at the right time, without increasing their permanent staff.
Our Approach
Flourish took responsibility for key marketing areas, delivering meaningful results across:
The Result
Flourish became an integral part of Nanosonics’ global marketing operations, expanding our remit from EMEA to the US. Together, we launched cohesive, multi-channel campaigns that strengthened their presence in critical markets. By developing strategic frameworks and transferring practical knowledge, we equipped their internal teams to drive sustainable long-term growth.
By embedding ourselves as an outsourced marketing team, Flourish enabled Nanosonics to scale their marketing efforts quickly and compliantly across complex medical markets. Our hybrid model, combining strategic oversight with hands-on expertise, supported their internal teams, accelerated business growth, and delivered measurable impact. Together, we transformed challenges into opportunities and laid the groundwork for continued success.
