Projects
Mangrove
United Kingdom
Raising a glass to our 12-month PR campaign generating a consumer readership of 1.5 million.
When premium spirits importer and distributor, Mangrove UK, manager of over 20 global premium spirits brands, approached us in 2018 for support with their corporate marketing and PR, we rapidly set our sights on key media, high-profile speaking events and expanding their social media engagement among target audiences.
What we delivered
- Branding
- Campaign Management
- Digital Marketing
Our Approach
Mangrove’s aim was to raise the corporate profile of the organisation with the on and off-trade press, spirits buyers and spirits brands. We developed a 12-month PR plan to capture the key forward feature opportunities so we could submit thought-leadership comments into the relevant spirits trade publications. We specifically saw it as vital to raise the profile of Managing Director, Nick, as an expert in the industry, by creating a series of topical blogs in his own voice to highlight his knowledge of the sector, while, at the same time, taking proactive management of his social media. We also undertook a social media audit of the business in its entirety to develop the overall plan for increasing reach.
Our Solution
Mangrove’s aim was to raise the corporate profile of the organisation with the on and off-trade press, spirits buyers and spirits brands. We developed a 12-month PR plan to capture the key forward feature opportunities so we could submit thought-leadership comments into the relevant spirits trade publications. We specifically saw it as vital to raise the profile of Managing Director, Nick, as an expert in the industry, by creating a series of topical blogs in his own voice to highlight his knowledge of the sector, while, at the same time, taking proactive management of his social media. We also undertook a social media audit of the business in its entirety to develop the overall plan for increasing reach.
