Projects
Marketing Edinburgh
Edinburgh - Scotland
Marketing Edinburgh engaged Flourish Marketing during a period of significant transition.
The organisation required a complete overhaul of its marketing business plan, a restructure of its internal team, and a strategy for cultural change, all within an aggressive ten-week timeframe.
The Solution
Working alongside Aurae Consultancy, Flourish took a “deep dive” approach to reorganize the agency’s foundations:
Audit & Discovery: Conducted a full audit of current business functions and interviewed team members to capture their vision and aspirational initiatives.
Stakeholder Engagement: Held intensive reviews with key city stakeholders to realign expectations and mend relationships.
Benchmarking: Researched “best practice” among other global destination management companies to establish what “good” looked like for Edinburgh.
Strategic Framework: Defined new business objectives and Key Performance Indicators (KPIs) to measure success moving forward.
The Result
In just 10 weeks, Flourish successfully:
Reshaped the marketing team, putting the right people in place for delivery.
Delivered an integrated business and marketing plan to the Board of Trustees and the City of Edinburgh Council.
Restored confidence among funders and partners.
