Projects
Red Bank Whisky
Canada
This one is for all those Lost Boys, 24, Designated Survivor and whisky fans! We had a terrific time working alongside Mangrove Global to support the trade and consumer launch of Red Bank Whisky, co-Founded by Kiefer Sutherland, in May 2024.
It was imperative that we nailed the trade and consumer PR, not only because we wanted to deliver excellence for Red Bank, but also because current client, Mangrove Global, premium UK spirits distributor, had recommended us.
What we delivered
- Campaign Management
- Content
- Customer Relationship
- Management
- Digital Marketing
- Events
- Marketing Communications
- PPC
- PR
- Project Management
- SEO
- Social Media
- Strategy
- Website Development
The Task
Flourish played a pivotal role in the successful launch of Red Bank Whisky, co-founded by actor Kiefer Sutherland.
Our team coordinated with multiple stakeholders, including Red Bank, Mangrove Global, and Kiefer’s PR team, to ensure a seamless and impactful campaign.
We executed a comprehensive PR strategy that included securing high-profile media coverage, engaging with key influencers, and organising exclusive events.
Our team worked tirelessly to ensure that every aspect of the campaign was executed flawlessly.
A series of exclusive events, including a launch party and interviews, were organised to generate buzz and connect with target audiences. These events provided opportunities for journalists to experience the brand first hand and for fans to interact with Kiefer Sutherland.
The campaign was a resounding success, resulting in widespread media coverage and positive brand awareness.
Flourish’s expertise in celebrity branding, media relations, and event management were instrumental in delivering a memorable launch experience for Red Bank Whisky. Our dedication to excellence and attention to detail ensured that the campaign met and exceeded expectations.
Our Solution
The atmosphere was remarkable at Gibson which is demonstrative of the stakeholders. Senior management from Mangrove Nick Gillett and Joel Defries, co-founders Gary Briggs and Shawn Hiscott, Kiefer’s music Manager Nathan Clark, and finally band member Ash Wilson all hung out enjoying the space and supporting Kiefer in between breaks.
It felt like we were part of a family that day, supporting each interview and ensuring everyone had an opportunity where relevant to build out the Red Bank story with journalists and reiterate their key messages.
It was an absolute privilege to work with the team under really tight time frames, with exceptional journalists at the top of their game. We ensured that they all left with a goody bag packed with promotional goodies including, naturally, a bottle of Red Bank, hand signed by Kiefer.
We smashed the launch! Over the course of the six weeks coverage including The Times, Sunday Times, Spirits Business, Master of Malt and many more with 37 pieces of coverage (and counting) reaching an anticipated audience of over 138 million and 180 thousand estimated views, making an impact on up to 10% of readers. We achieved exactly what we set out to do and more, transporting those we touched with the unique terroir of the Nova Scotia rocky shores – we can safely say Red Bank landed here in the UK with a bang.
More than that we made some incredible bonds with this ‘making moments’, friendship based brand. Life almost feels pedestrian in contrast and we’re looking forward very much to their next visit to the UK.
