Pay-Per-Click (PPC)

This is for those who aren’t prepared to play out the long game. For the instant-result chasers, PPC is your key to almost instantaneous website traffic and when set up correctly can drive a high number of on-site engagements to justify your ROI. The polar opposite of SEO, each click on your ad is a paid opportunity to direct a user to your site, so optimising your paid strategy to have the balance between cost and conversion  needs to be dialled in.

Paid digital (pay-per-click) and SEO activity work together to support the drive of traffic to your site. If SEO is the long game then PPC is your short game – your quick injection of paid traffic to your key service offering. Your paid digital strategy utilises your SEO work in a different way – researching key terms and developing useful content to showcase ad placements atop the results on your chosen search engine, on YouTube, or even across a variety of partner websites.

We’ll help you build a well-thought-out and detailed targeting approach that’ll catch your target audience’s attention based on where they currently are within your business customer journey. All of our work, is based on research and data. Understanding the topic’s search volumes and ranking difficulty using specialist tools to ensure your pound (euro or dollar) is hitting the mark and getting you the best bang for your buck!

• What stage of your customer journey are they at?
• What search engines are your customer base most active on? Do they hang out on Google, Yahoo or maybe Bing? This helps us decide where best to target our content to make sure they see it
• What are your competitors up to? Are they running similar campaigns?
• What sort of phrases and terms are your audience typing into search engines? This helps us tailor content to be as relevant and helpful as possible when offering them a solution to their query.