Liam Stevenson
It’s not often marketing executives come along like Liam, with a MSc distinction in International Marketing from the University of the West of Scotland and a raft of experience in entrepreneurial freelance marketing and development. Critical thinker and able decision-maker, Liam is a mercurial communicator with the ability to bring to the fore skills that create purposeful, effective exposure for a range of businesses and organisations. Also a sports coach and competitive basketball player, Liam previously held a role as development officer and head coach at youth basketball team, St Mirren’s, to help children and young people develop the confidence and skills that translate on and off the court. Liam’s digital marketing ability and knowledge of SEO, web development and build, CRM tools and Google Analytics have enabled him to propel campaigns for businesses, as well as increase awareness of basketball opportunities for young people through his project lead and development roles with various Scottish basketball initiatives.
Carrying out research, digital and social marketing, advertising and creative, both independently and to support the team, Liam is responsible for the implementation of strategies and deliverables for a range of clients across Scotland and the UK. It’s a busy old time for Liam, supporting the lead consultant, implementing eclectic, targeted social media and digital strategies, and aiding in the implementation of our own marketing strategy. Tactical plans for projects, monitoring client budgets, campaigns and segmentation, and use of intelligence to support business development are also, all in a Flourish day’s work for Liam.
Get to know us…
Tell us about the part of your job which makes your soul happy – that you enjoy more than anything else.
I enjoy working over multiple marketing channels experiencing all aspects of the marketing journey, although I have a passion for the digital. I am still relatively new to the marketing world but hearing and seeing clients happy and informed by the work we do makes it worthwhile, and I love to see our work come together and produce effective outcomes.
If you weren’t in the career you are and could choose to be doing anything you like, what would your dream job be?
I would love to have been a professional or high-level basketball coach or player as I have been playing and coaching the sport since I was eight years of age. However, I would love to work for the NBA in America in a marketing role if coaching or playing wasn’t an option.
On the rainiest of days when you want to click your fingers and be somewhere else, where is the destination you’d head to? It can be anywhere in the world.
There are still a million and one places I’d like to visit but for sun it would be Mexico for the amazing food, but for the views and a place that means something, a sunny version of Scotland would be the place, maybe Skye.
If we met you in real life, or we end up chatting on LinkedIn, and we run out of work-related conversation, what should we chat to you about?
It’s not the most popular thing in Scotland and the UK but basketball tends to be one of my go-to chats, something I am very passionate about. But I like to talk about anything and everything and love to give my fair contribution to each conversation.
Tell me your ideal Saturday – from morning to evening?
Wake up early, walk a Munro (still waiting for good weather for this in 2022) and be back by 2/3pm. Go out for lunch to one of my favourite food places in Glasgow, maybe Topolabamba, Mezcal, or PizzaPunks. Find a nice outdoor beer garden for a few beers before going to a venue to watch some live music in the evening. All accompanied by the people I care about most, my girlfriend, family and friends.
If your life could have a soundtrack what would be your song?
Dear Maria, Count Me In, by All Time Low as it’s motivational and upbeat which is how I try to be.
