Projects
Conifox Adventure Park
Edinburgh
Conifox Adventure Park is one of Scotland’s leading family visitor attractions.
And with a year-round calendar of mammoth events for both the young and young at heart, they needed a strategic partner to support their marketing efforts and drive visits and increase revenue.
What we delivered
- Analysis
- Campaign Management
- Design & Animation
- Digital Marketing
- Events
- Outsourced Marketing
- PPC
- PR
- Strategy
- Website Development
Our Approach
At Flourish, we loved nothing more than being treated as an extension of our client’s team – and that was exactly how we worked with Conifox.
We provided targeted support to drive customer growth and revenue uplift across their key seasonal events including; Halloween, Christmas, Easter, and their flagship summer celebration, Foxfest.
To make sure our marketing efforts reached the right audiences, we started with the data—analysing previous years’ performance to uncover key insights. Combining these learnings with our deep industry expertise, we developed an insight-led event marketing strategy designed to drive measurable results.
With a clear strategy in place, we moved into delivery— managing targeted, event-specific campaigns across a mix of channels to directly support the commercial growth of each event.
From radio, OOH, paid social and digital, to PR and influencer outreach, we built multi-touchpoint campaigns that reached new audiences, boosted visibility, and ultimately increased event attendance and revenue.
The Result
Working as an outsourced marketing resource and extension of the Conifox team allowed us to achieve the wins that came with being a long-term partner – a thorough understanding, the opportunity to learn and refine, and the trust that was built between client and agency.
Here were a few of the standout results from our work with Conifox over the previous year or two:
- Campaign PPC performance – click-through rates for paid search ads of almost 25%
- A substantial increase in website traffic, with page views up by 213% (into six figures) and engagement doubled
- Millions of impressions delivered across key channels to support each campaign
- Increased audience attendance and reached commercial targets for each event over the course of our 18-month partnership
