Projects
European Championships Glasgow 2018
Glasgow, Scotland
Project Overview
The “Two Years To Go” event served as the official launch for the public marketing campaign of the Glasgow 2018 European Championships. The goal was to build excitement through creative print, promotional activities, and interactive installations.
Our Approach
The marketing agency, Flourish, was tasked with managing specific deliverables to support the wider campaign. Their core objectives were to:
Showcase Glasgow as a host city.
Position the European Championships as a “must-watch” event.
Build early anticipation and engagement among the public.
The Solution
To reach a broad audience, including sports fans, families, and digital users, Flourish implemented a high-energy, boots-on-the-ground strategy:
Mass Distribution: The team redesigned, printed, and distributed 11,000 leaflets over a single weekend.
Merchant City Festival Activation: During this high-footfall festival, they created a branded “shimmer board” selfie spot.
Engagement & Data: Promotional teams encouraged festival-goers to use event hashtags and capture photos. This resulted in significant data capture, greatly increasing the event’s email database.
Sustainability: The shimmer board was designed for durability and reusability at future promotional events.
