Digital Marketing

Say Hello to Your Digital Audience

Digital marketing can be a frightening prospect for those who aren’t immersed in the world of channels, content, and digital media.

But thankfully – we are. We appreciate, better than anyone, the time it takes to create effective, result-driven digital campaigns, and the skill set needed to accomplish it. We have a team of in-house specialists who each have their own specialist discipline; meaning across the foray of platforms and digital marketing tactics, we have the expertise to really grab the attention of those audiences for you.

First, it’s important to relax and take stock. We’ll look strategically at your campaign/company goals and your budgets for delivery. Digital is most effective when it’s done in an integrated, targeted way – no bulls in China shops here.

We’ll consider the right platform, media, CRM, and social channels for what you want to achieve and most importantly – for maximum impact. We’ll get creative with options for illustration, video, film, photography and influencer involvement. And we’ll put it all into operation for you.

What you’ll have is confidence your digital marketing activity is being done right, giving the best return for your investment, with the bespoke reports to prove it. From a simple email campaign to social media management to multi-channel, SEO-raising success, our techy and SEO experts know what to do to get you off and away into the dizzy heights of digital marketing, but with your feet firmly on the ground.

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Our approach

Research
Like all good marketing output – it all begins with research. There’s a good chance you’ll have dabbled in digital marketing before, or have social channels set up with posts going out on a regular basis. This research stage will see us bring together all your previous activity, look at how it’s performing as well as how it’s driving business, be that through lead generation or raising brand awareness.
At this stage we also need to know what sort of budget you have for the year ahead, what you want to get out of your investment in digital and what success looks like to you?
Create
From all this info we’ll pull together a strategy, a plan that encompasses all your channels, highlights the main takeaways from the research we’ve completed, and then outlines paid and organic tactics against key periods throughout the year. The strategy will be commensurate with what you want to spend, but holistic in that it will cover all the channels we’ve discussed with you in our initial meetings.
From the strategy, we might also pull together an activation plan; a document that tells us exactly what our key campaign periods are, what campaigns we’ll need, and where they’re going to be activated. You can think of it like a bible filled with all the spectacular stuff we’re going to do to market your business, across the coming year.
Promote
I mean – that’s what marketing’s all about really isn’t it, promoting the wonderful things you do or products you create. This stage sees us begin the implementation of that wonderful strategy.
We’ll take to the channels, enter the big bad digital world and start exercising our know how to set up campaigns. From content drafting to the technical set up of paid campaigns – we’ll make a start, continually measuring the results as they start trickling in.
Analyse
A we move through the year, we want to pull out some key learnings of what works for your business, across digital.
By analysing what’s working (and what’s not) we can get a clear picture of what the strategy should include in the future. And when we’re analysing results – we don’t just look at the superficial stats; we take in to account how its actually benefitting business and how it’s tying into those objectives that you set out, right at the start.
Optimise
A we move through the year, we want to pull out some key learnings of what works for your business, across digital.
By analysing what’s working (and what’s not) we can get a clear picture of what the strategy should include in the future. And when we’re analysing results – we don’t just look at the superficial stats; we take in to account how its actually benefitting business and how it’s tying into those objectives that you set out, right at the start.

A flexible partner: You might already have marketing resource within your business; someone who’s a dab hand at social media or managing your ecommerce site. Or maybe not, maybe you just want to outsource the lot to a reliable digital partner who will strategise and implement as efficiently as an in house marketing department would.

However you want to work – we can be flexible around your existing teams and processes to fill in the gaps, or we can manage the lot; from that initial strategy, covering all relevant channels and tactics, to the end of year report on how it’s all performed.

Regardless of what we’re managing on your behalf, you’ll have confidence that your digital marketing activity is being done right, giving you the best return on investment, with the reports and results to prove it.

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Digital Marketing

Say Hello to Your Digital Audience