Projects
We are Wonderworks
London, England
Helping Wonderworks Walk the Talk
Wonderworks Communications is a London-based, women-owned creative agency with deep roots in the global drinks industry. Founded by Sarah Wildman-King and Miranda Hart, who first crossed paths working on a major whisky brand in Thailand, Wonderworks has grown into a full-service powerhouse, bringing brands to life for the likes of the House of Suntory, Maker’s Mark, Bacardi, Martini, Courvoisier and Angostura across global markets.
They’re also the brains behind wonderNETwork, a long-running programme of events that pivoted to webinars during Covid and never looked back, tackling everything from sustainability and Gen Z drinking habits to AI and the future of brand launches and establishing Wonderworks as a genuine thought leader in the drinks space.
Wonderworks knew exactly what good marketing looked like, they just didn’t have the capacity to deliver it for themselves. They were time poor, working in the business and needed a trusted pair of hands to execute with the same standard they held for everyone else.
What We Delivered
Performance Tracking
Account Management
What our client had to say
Sarah Wildman King – Wonderworks Communications
“Working will Ellie and the team at Flourish has been incredible. They have helped us to build our marketing and a marketing team to enable us to have a strong, confident and consistent brand voice. They have listened to our every need. Challenged us. Encouraged us. Made us accountable. And more than anything made it fun and enabled us to grow professionally and the business. Jules has been a true extension to our team. Trusted. Reliable. And cares a whole damn lot. Which has enabled a successful and joyful business relationship.”
The Brief
When Wonderworks first came to Flourish in 2019, the fit was immediately obvious. Sarah and Miranda had built their agency on deep specialism and fierce ambition, and when they met Flourish founder Ellie, they found exactly the same energy on the other side of the table. Three women, two growing businesses, one shared understanding of what it takes to build something with purpose and pace.
Wonderworks had significant expertise, an ambitious events programme and a founding team who had plenty to say, but not enough hours in the day to say it consistently, strategically and across every channel.
The ask was straightforward: help us raise our profile, build our presence on LinkedIn and make sure our voice cuts through with the brands and people that matter most to us. In the early days, that also meant helping to shape and articulate the marketing strategy itself, giving Wonderworks a clearer framework to build from as the business grew.
What followed was a seven-year partnership that grew and evolved as Wonderworks did.
What We Did
Becoming Part of the Team
From day one, Flourish operated as a genuine extension of the Wonderworks marketing function. Regular planning sessions, bi-weekly alignment calls and monthly check-ins with founders Sarah and Miranda and in later years Marketing Manager Aaryn, meant we were always ahead of the curve, anticipating what was coming, shaping what to say and making sure the marketing kept pace with a fast-growing business.
LinkedIn: Keeping the Conversation Going
At the heart of the brief was LinkedIn. Wonderworks had credible, senior voices in Sarah and Miranda and a steady drumbeat of genuinely interesting content through the wonderNETwork programme. Our job was to make sure that content landed properly: drafted, tailored, tagged and posted consistently across personal and company profiles.
We sourced content from the wonderNETwork calendar, industry press and Wonderworks’ own insights but our contribution went beyond execution. We played an active role in shaping content themes and editorial direction, making sure what went out reflected where the industry was heading and where Wonderworks wanted to be seen. Over six and a half years, that adds up to over 2,000 pieces of content. Not bad for a team that was too busy making magic for their clients to shout about their own.
Promoting the wonderNETwork
Each new wonderNETwork webinar was a genuine industry moment and we made sure it landed. We planned and ran paid and organic LinkedIn campaigns for each event, including sponsored posts, carousel ads, audience targeting, LinkedIn Direct Messaging to key prospects and post-campaign evaluation, all geared towards filling seats, growing the audience and cementing Wonderworks’ reputation as the drinks industry’s sharpest thinking room.
Wonder Women
Wonder Women is one of Wonderworks’ most meaningful initiatives, a mentoring programme for women in the drinks industry, founded on the belief that the best thing you can do with experience is share it. As a female-founded agency working with a female-founded client, supporting it felt like the most natural thing in the world. We ran three campaigns over the course of the partnership, helping to promote the programme and make sure it reached the women who needed it most.
Social Advocacy: Turning the Team into Advocates
As Wonderworks grew so did the opportunity to amplify their reach. A social advocacy audit reviewed LinkedIn profiles across the business, assessing reach, posting activity and engagement, making it clear just how much potential was sitting untapped. We developed a practical framework to help Wonderworks harness it.
SEO & Performance
We ran regular SEO audits, reviewed keyword rankings and assessed competitor performance, translating the findings into a prioritised action plan rather than just a report to file away. The results speak for themselves: average search position improved by 60.5%, meaning Wonderworks went from being hard to find to consistently showing up for the searches that mattered.
The Result
We’re proud to hand Wonderworks over to their in-house team in cracking shape. LinkedIn impressions are up 67.7% and clicks up 30% year on year. Website sessions are up 16.9% and new users up 39.9%, while SEO improvements have lifted their average search position by 60.5%, meaning Wonderworks is showing up higher and more consistently for the searches that matter most.
That’s a solid platform to build from. And the best bit? They built the team and the confidence to take it forward themselves.
Why It Worked
Wonderworks are smart, creative people with high standards and a clear sense of who they are. That meant we had to bring our best and it meant the work was genuinely good fun.
When you spend seven years inside a world as rich as drinks, something happens. You get pulled in. The reverence for craft, the way heritage and storytelling are inseparable from the liquid itself, the almost sacred relationship great brands have with their provenance. It was a mutual education and we loved every minute of it.
That immersion opened doors we hadn’t expected. Wonderworks introduced us to Avallen Calvados, and we went on to deliver the creative for a brand we genuinely fell for. A beautiful product with a beautiful story. Exactly the kind of work that reminds you why you do this.
Seven years is a long time in marketing. We’re proud of every post, every campaign and every strategy session that helped Wonderworks become the agency they are today.
