It’s been a turbulent time for the theatre industry, but as audiences start to re-engage, performances are back in full swing, and marketing is underway once more to help swell audience numbers.
We’re delighted to now be providing outsourced marketing support to major theatre organisation, Ambassador Theatre Group, to assist their marketing teams in the lead up to the busy Christmas season.
So, we’re off to the theatre (The King’s and Theatre Royal in Glasgow, to be precise) where we’re on site as an extension of the in-house team. On our to-do list is management of the production of the all-important “What’s On” guide – liaising with the central marketing team, programming, producers, creative agencies and printers to ensure all key shows and in-venue events and promotions are included. We’re also leading with development and implementation campaigns for a range of shows coming to the King’s, working with the producer and marketing agency for the tour, gathering as much information as possible about show demographics to help shape an integrated campaign across outdoor, print, email, social, paid digital, in-venue and PR to maximise awareness and drive ticket sales.
No surprise we’ve booked in for Dolly Parton’s 9 to 5 the Musical for our next Flourish night out!
Images courtesy of the King’s and Theatre Royal Glasgow
