The TikTok campaign we recently ran for SPAR Scotland during Freshers’ Week resulted in no less than over 200,000 impressions and a 2% CTR (click through rate) to the store finder tool.
Campaigns were also run on Facebook Stories and Instagram, but it was interesting to compare the results that saw TikTok CTR as 100 times better, with more than twice the impressions and 23 times as many clicks.
This fun campaign, highlighting six scenarios where students may need to visit a SPAR store for groceries, spoke targeted messages to the 18 to 30-aged audience to engage those specifically in the vicinity of college and university campuses. Using digital channels where the presence of this younger audience is high, we successfully brought the SPAR Scotland brand front of mind as well as opened up the awareness and future potential of this channel for the client.
