As the travel industry heads into one of its busiest times of year and inboxes everywhere start filling up with holiday searches, wish lists and “we should probably book something” conversations, we’re delighted to announce that we’re now working with McKinlay Kidd.
For those who don’t already know them, McKinlay Kidd are the award-winning travel specialists behind tailor-made, guided and self-guided holidays across Scotland, Ireland, England, Wales and the Channel Islands. They’re known for creating thoughtfully planned trips backed by real local knowledge, genuinely personal service and the kind of expertise that only comes from people who actually know these places inside out.
We’re supporting the team across content and storytelling, SEO and web optimisation, campaign development, email and CRM strategy, alongside wider digital marketing support as the brand continues to grow across their UK and international markets.
A big part of the work will focus on helping McKinlay Kidd continue to stand out in a changing digital landscape, particularly as AI increasingly shapes how people search, research and plan holidays. The travel brands that will win attention aren’t necessarily the loudest. They’re the ones creating useful, trustworthy and genuinely experience led content that helps people feel confident about booking.
Thankfully, McKinlay Kidd already have the stories, expertise and customer experience. Our job is helping bring more of that front and centre.
We’re really looking forward to working with the team and helping even more people discover the kind of travel experiences that stay with you long after you’ve unpacked.
